You may be wondering, What tradition?

Our annual Christmas In July Sale, of course.

The precise beginnings of Christmas in July are not very clear, although it is commonly believed that it actually started in Europe as a way to celebrate Christmas in summer. During summer in the northern hemisphere, the weather becomes increasingly warm and many people crave the coolness of winter. Amid the scorching summer months, people miss the gift giving and holiday spirit of Christmastime.

The earliest known occasion to make the phrase Christmas in July literal was in July 1933 at Camp Keystone, a girl's summer camp in North Carolina, which celebrated with a Christmas tree, gifts, and a visit by Santa Claus. 

Here at The Gifted Ferret, our tradition offers you the opportunity to avoid the usual frantic Christmas rush and save an incredible up to 40% off on truly unique Christmas items. 

New items that you won't be able to find anywhere else will be added each week during the sale which runs through the end of the month. 

And if you come on Saturday nights after 6 p.m. you can enjoy complementary glasses of our distinctively excellent wines while you shop.